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葡萄牙软木培训活动在华“桃李满天下”

2018年12月12日

葡萄牙软木协会日前宣布,其 “软木学院”官方认证课程在中国市场取得立竿见影的效果,在短短六个月内便已取得了可喜的成果。

软木学院旨在打造一支专业葡萄酒文化教育工作者团队,协助葡萄牙软木协会加强软木教育活动在中国市场的力度。首届“软木学院”官方认证课程于2018年6月成功举办,37位学员取得软木授权讲师资格。截至12月,他们已在24个城市举办了50节软木课堂,超过1,000名学员参与其中。

37位授权讲师来自10个省份的15个城市,这种地理多样性为在中国市场推广软木教育工作带来了很多便利和优势。迄今为止,他们分别在包括上海、厦门、常州、合肥、成都、深圳、广州、长沙、大连、南昌、东莞、福州、佛山、宁波、北京、济南、青岛、重庆、甘肃、山西、新疆、南京、淮安和咸阳在内的24个城市举办了50节软木课堂。

超过1,000名葡萄酒 、经销商、零售商、行业专业人士和葡萄酒爱好者参加了这些软木课堂,他们系统学习了软木各个方面的知识,包括其历史、物理特性和生产工艺,及其对葡萄酒酿造和环境可持续发展方面的益处等。

葡萄牙软木协会软木国际推广项目(InterCork)运营总监Carlos de Jesus表示:“我们非常高兴看到首届“软木学院”授权讲师们创造了如此斐然的成果,他们的大力支持,将有助于葡萄牙软木协会在华大力推广软木的价值主张,即文化、天然和未来。”

更多的软木课堂正在筹划中,会在未来几个月举行。如果您对授权软木讲师所举办的软木课堂感兴趣,敬请关注葡萄牙软木协会官方微博(葡萄牙软木协会)或者微信(ID: portuguesecork)。

关于葡萄牙软木协会
葡萄牙软木协会(简称APCOR)成立于1956年,位于葡萄牙北部,是一个代表和推广葡萄牙软木行业的全国性组织。软木是一种卓越的纯天然的原材料,葡萄牙软木协会的使命是促进和推广软木以及软木的周边产品。软木塞是软木行业的旗舰产品,全球每年有120亿瓶葡萄酒使用软木塞封装。软木塞以其独特的属性多年来一直被认为是葡萄酒的绝佳封装选择,它不仅有助于保护葡萄酒的品质,并可以提供优质的葡萄酒饮用体验。软木是一种环保的原材料,具有纯天然、可重复利用和可循环再生的特性,全球有超过70%的葡萄酒生产商选择使用软木塞封装。